The Original Brief: Website copy writing for a social media agency serving the NZ Food and Fibre sector.
The Requested Tone: Bright, Relatable, "Hustley", Professional, Trustworthy
Smart, light hearted, and knowledgable. Colloquial enough to make people smile, but professional enough to earn their trust. Snappy enough for social media but information-rich enough so people know the depth of what's on offer.
Result: Five page content website content leading to a 5-year ongoing working relationship that includes social media content writing, blog writing, and a second website.
If you're looking for a social media partner in the NZ Food and Fibre sector, a team of intelligent people to help you plan and communicate your brand story online, Chelsea Millar and her team Grass Roots Media NZ is my go-to recommendation. I will forever be a key member of their cheerleading squad.